The RHYTHM of south sudan
In its 16th years of broadcasting in Juba, Capital FM managed to establish a new spectrum of niche market for radio listeners, by understanding their habits and catering to their values, needs and auditory desires by playing songs that will make them Remember Someone today. Capital FM served important economic role to small businesses, particularly in local township of Juba.
Capital FM provide advertisers with prime and dedicated advertising hours; the average time can be placed at specific hours to best help an advertiser most appeal to the right types of listeners. In a multimedia, multiplatform, globalized world it is important not to lose sight of the value of Advertisement. A thriving and sustainable local media sector is vitally important part of South Sudan economic landscape.
According to Internews Report of Media report of 2022, South Sudanese are avid consumers of news, with two-thirds saying they access news at least twice a day (76.6%). This rate is even higher among men (82.8%) and those living in urban areas (62.4%). Radio is the dominant entertainment and news platform in South Sudan, with 77.4% overall and more than seven in ten persons across all major demographic groups saying they listen to the radio for entertainment, business, and news at least weekly.
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